If you’ve ever thought about monetizing your Instagram account, there’s never been a better time to get started. Thanks to Instagram’s continued investment in e-commerce and creator-first tools, turning your passion into profit is easier than ever.

Whether you’re a business owner, content creator, or influencer, Instagram has launched a host of new features to help you earn real income directly from the app. From shoppable posts to IGTV ads and Live badges, there’s something for everyone.

Let’s break down the 6 best ways to make money on Instagram in 2025 — including insider tips and what’s coming next.

Instagram Monetization #1: Sell Products With Instagram Shopping

What started as a basic product tagging tool in 2016 has evolved into a robust e-commerce experience. Today, Instagram Shopping gives brands and creators the power to run fully-fledged storefronts within the app.

? Instagram Shopping Posts

Tag up to 5 products in a single image or video post, and up to 20 in carousel posts. When followers tap a tag, they’ll see a product detail page with pricing, images, and a direct link to your website.

? Instagram Shopping Stories

Use product stickers to tag a single item in your Stories — a quick, engaging way to drive clicks and purchases.

? Instagram Shop

Instagram is rolling out a dedicated shopping tab that lets users discover products by category, brand, or featured collections curated by Instagram’s @shop account.

? Instagram Checkout

Checkout lets customers purchase products directly within the app — no need to visit an external website. It’s simple and user-friendly, though it does come with a 5% selling fee per shipment (or $0.40 for shipments under $8). While it may limit access to customer data, it’s great for seamless in-app conversions.

⚠️ Coming Soon: Instagram is testing AR experiences in product pages, letting users virtually try before they buy.

Instagram Monetization #2: Shopping From Creators

Instagram’s Shopping from Creators gives influencers and creators the ability to tag branded products directly in their content.

Once you’ve switched to a Creator Account and received approval from a brand, you can:

• Tag products in your posts and Stories

• Help brands track conversions, views, and engagement

• Monetize through affiliate deals or paid partnerships

Though still in beta, this feature streamlines influencer marketing and allows for measurable ROI — great news for both creators and brands.

Instagram Monetization #3: Build an Integrated Store with Facebook Shops

Instagram now works hand-in-hand with Facebook Shops, giving small businesses access to powerful e-commerce tools:

• Create one unified storefront for Facebook and Instagram

• Customize your shop’s design and branding

• Get discovered via Stories, Ads, and your profile

• Integrate with Shopify, WooCommerce, BigCommerce, and more

Customers can even message your shop via WhatsApp, Messenger, or Instagram Direct, and soon they’ll be able to purchase within chat threads.

Bonus: AI personalization and AR experiences help tailor your storefront to individual shoppers.

Instagram Monetization #4: Make Money with IGTV Ads

For creators producing longer-form video content, IGTV Ads are a powerful way to earn passive income.

Instagram now shares 55% of IGTV ad revenue with eligible creators — the same as YouTube’s revenue split. Ads appear when viewers watch IGTV videos, and creators earn based on views and engagement.

Some of the first creators to test this feature included names like Salice Rose and Avani Gregg, with major brands like IKEA and Sephora participating in the early roll-out.

Pro Tip: Use IGTV alongside your shoppable posts to build brand loyalty and deepen your audience connection.

Instagram Monetization #5: Earn “Tips” With Instagram Live Badges

Going live? Your fans can now “tip” you during streams with Instagram Live Badges.

• Badges range from $0.99 to $4.99

• Viewers who purchase a badge get highlighted during the stream

• Great for Q&As, tutorials, product demos, or live events

It’s similar to features you may know from Twitch or TikTok, and it’s an easy way to earn money from your most engaged followers in real time.

Instagram Monetization #6: Instagram Live Shopping

Instagram Live Shopping lets you sell products directly during live broadcasts — perfect for brands, creators, and small businesses alike.

As you stream, you can feature products from your Instagram Shop. Viewers can tap to purchase without leaving the live session. This creates a fun, interactive way to showcase items, answer questions, and convert viewers into customers instantly.

Final Thoughts

Instagram is no longer just a social platform — it's a dynamic, money-making machine for creators, brands, and entrepreneurs. With features like Live Shopping, Creator Product Tags, and IGTV Ads, the tools are at your fingertips to build a thriving business or side hustle in 2025.

Whether you’re just getting started or ready to scale, Instagram has everything you need to turn your content into cash.